Here's Why Your Company's Website Needs Regular Updates

Posted on: 29 August 2018

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Everyone knows that having a website for your business makes a huge difference in your visibility and accessibility to customers. Having a website means you have an online presence, a place for people to read and discover information about your company outside of business hours, and a way to reach out and find customers that didn't even previously know that you existed. However, that doesn't mean that setting up a website and leaving it at that is the right way to handle this matter. Here's why your company's website must be updated regularly if you want to succeed.

How People Find You

There are a few ways to get your website out there. For example, you can put your URL on flyers, posters, advertisements, and so on. However, most people who are in need will put a simple line of text into a search engine and choose a result based on that. And of course, the number one resource for searching the internet is still Google.

According to statistics, Google facilitates 3.5 billion searches daily, and it netted nearly 75% of the searches performed in 2017. If you're not visible on Google, you're not going to get the attention you deserve.

What Google Likes

Google is a finicky search engine with high standards. Not just any old website will make it on Google and getting onto the first page of Google's search results is a must if you want to have any kind of visibility and impact from Google. As a result, it's important to do whatever it is that Google expects from your site.

One of the number one things that Google looks for is fresh, maintained websites. Running a site alone isn't enough. The longer your site stagnates, the less Google is likely to favor it. So, the only way to keep getting traffic from Google reliably is to make sure that your site is frequently updated.

How to Make it Happen

If you want to keep your site fresh, there are a few ways to go about it. Some common ones include turning on comments so that your customers and potential customers can ask questions and get answers. You can also attach social media accounts to your website to ensure that every post you put on Facebook, Twitter, and the like is reflected on your own site.

The best way to keep your site fresh is to post informative content on a blog on your website. This new content, especially if you see to it that the blog gets updated regularly, will trigger Google and improve your search rankings.

If you don't have a website yet or don't have the time to maintain a blog or social media presence, it's a good idea to get outside help. Talk to your preferred website development services to get the ball rolling to set up a functional website with regular updates and a blog.